ESSEX University has entered into a partnership with YuLife Insurance to assess the impact of the company's game-based app on public health.
Over a two-year period, researchers from the University of Essex are hoping to provide scientific evidence on how YuLife's app incentivises behaviour change while improving health.
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The app allows members to convert currency earned with walks, workouts, cycling and meditation into tree planting, ocean cleaning, groceries and vouchers from popular brands.
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The scientists from university hope to use artificial intelligence and human behaviour to demonstrate a direct link between app engagement and health benefits.
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